Friday, 29 May 2015
Thursday, 28 May 2015
Patented micro-droplet technology delivers the purest form of Camellia Oil Extract, exclusive* new Camellia Alba OFA**, to infuse skin with exceptional hydrating and plumping power.
CAMELLIA ALBA PFA***:
This remarkably pure HYDRA BEAUTY ingredient, created by Chanel scientists, stimulates skin’s natural ability to restore and retain moisture for a smooth, radiant appearance.
BLUE GINGER PFA:
To protect the benefits of Camellia Alba PFA, Chanel revealed one of nature’s most powerful anti-oxidants, Blue Ginger PFA. This exceptional ingredient acts as an environmental shield, blocking and neutralizing free radicals to help reinforce the complexion.
*International patent application.
**OFA: Oleofractioned Active.
***PFA: Polyfractioned Active. An ultra-pure, ultra-powerful ingredient created through exclusive patented Chanel technology.
Thursday, 21 May 2015
As a result of the most recent research and development, SHISEIDO has successfully developed WetForce sunscreen technology, the first in the world that interacts with the minerals in water and perspiration, defying common sense as its sunscreen film becomes more uniform, smoother and stronger upon contact with water or perspiration. This creates a more uniform UV shield, with about 120%1 higher protection effect.
Note 1: UV protection effect before water contact calculated as 100%
Background of the development
To meet the needs of customers who want to protect their skin from every conceivable negative effect of UV, from everyday life to harsh outdoor situations, SHISEIDO has developed technologies for sunscreen that is pleasant to apply, offers UV protection with maximum tanning resistance, has excellent waterproof properties that keep UV protection from declining even after sports or swimming, and comes off easily with facial cleanser or soap, requiring no special removers.
Because conventional sunscreen technologies were incapable of maintaining their full UV protection effect after contact with water or perspiration, SHISEIDO researched and developed ways to prevent this decline. SHISEIDO focused on the minerals contained in water and perspiration and turned convention on its head by asking “what if water contact could improve the performance of a sunscreen film applied to the skin, actually enhancing the UV protection effect?” With this approach, SHISEIDO embarked on a new path of research and development.
Research and development of WetForce
In SHISEIDO’s research and development, the company focused on the relationship between minerals, such as the calcium ions and magnesium ions in tap water, sea water, perspiration, and the components that make up the film in sunscreens.
This resulted in the discovery of an Ionic Mineral Sensor, a technology that causes the minerals in water or perspiration to bond, improving the water repellency of the sunscreen, and making the sunscreen film on the skin more uniform, smoother, and stronger, with a higher protection effect.
This new technology will be incorporated into sunscreens in addition to the features already developed by SHISEIDO, such as easy removal without the need for special cleansers, and a texture that is pleasant to use.
Different sunscreen products may contain the same type and amount of UV absorbent and still provide varying degrees of UV protection, depending on the uniformity of the films they create on the skin.
If we compare Sunscreen A, which is applied as a uniform film and blocks 99% of UV, with Sunscreen B, which is applied unevenly so that half of the applied area is 90% blocked, and the other half is 99.9% blocked against UV, the UV protection effect of Sunscreen A is approximately five times as high as that of Sunscreen B, illustrating the importance of a uniform sunscreen film. Conventional sunscreens however, become compromised when in contact with water or perspiration, causing a decline in the uniformity of the film, and a related decline in their UV protection effects. The challenge SHISEIDO took on was to overcome this common problem, and to keep this decline from occurring.
SHISEIDO scientists see vast possibilities for WetForce, and they are exploring more UV protection products that incorporate it, to help people in all areas, with all types of skin, enjoy active lives outdoors, even under the strong summer sun.
This is my HG product. I'm truly impressed how nicely it works with heavy and lightweight foundations. It's really matte and light on skin.
Saturday, 16 May 2015
Saturday, 9 May 2015
Friday, 8 May 2015
Tuesday, 5 May 2015
Sunday, 3 May 2015
Friday, 1 May 2015
Chanel Blue Rhythm de Chanel Summer 2015
U.S. Launch Date – June 2015 at Nordstrom, Macy’s
Chanel Blue Rhythm de Chanel Summer 2015
Chanel Les 4 Ombres – $61.00
- #244 Tisse Jazz (Limited Edition) (US Only)
- #246 Tisse Smoky
Illusion D’Ombre Velvet – $36.00
- #98 Melody
Illusion D’Ombre – $36.00
- #102 Mysterio (Limited Edition) (Europe Only)
Ombre Essentielle – $29.50
- #116 Swing
- #118 Midnight
Le Volume de Chanel – $32.00
- #70 Blue Night
Le Volume Ultra-Noir de Chanel – $32.00
- #90 Noir Khol (Limited Edition)
Cils Scintillants Mascara Top Coat – $32.00
- Jazzy Blue (Limited Edition)
Ligne Graphique de Chanel – $34.00
- #60 Dream Blue (Limited Edition) (US Only)
Stylo Yeux Waterproof – $32.00
- #916 Perle de Lune
Le Vernis – $27.00
- #665 Vibrato
- #681 Fortissimo (Limited Edition)