SAUVAGE
The name of the new Dior men’s fragrance? Sauvage. Simply. A highly evocative name that resonates with the House’s heritage, but also a raw, wild word to herald a unique fragrance. Discover a first snapshot from the campaign today, starring actor Johnny Depp, unmistakable with his singularly authentic allure, tattooed arms and rock jewelry-covered hands, against a wide-open background. Stay tuned for more.
So far, the latest masculine fragrance by Dior is Eau Sauvage Cologne from 2015. Images and old recordings of the French actor Alain Delon were used for the advertising campaign. He was also the face of the original Eau Sauvage from 1966.
DESERT STORM: “I gotta get out of here. Which way? I don’t know,” Johnny Depp growls in the video teaser for his first fragrance ad, all artsy shots of skyscrapers at night. “Dior,” he adds.
Press materials released Wednesday indicate Depp will front Sauvage, a new version of the classic Eau Sauvage, due out Sept. 2 and backed by a film by Jean-Baptiste Mondino that sees Depp roar out of Los Angeles in a vintage Dodge Challenger to Joshua Tree, Calif. The clip is to feature an original rock ‘n’ roll track by slide guitar specialist Ry Cooder.
Dior said perfumer François Demachy revisited the original fragrance, created in 1966, and sought to make it more contemporary, strong and unmistakably masculine.
Depp — who has starred in films such as John Waters’ “Cry-Baby,” Tim Burton’s “Edward Scissorhands” and Jerry Bruckheimer’s “Pirates of the Caribbean” — has historically kept fashion at an arm’s length, instead sporting wide-ranging, quirky sartorial looks often paired with eccentric glasses and topped with a hat.
Stills from the Sauvage film show Depp in a dark blue shirt with a black vest and pants, accessorized with assorted rings, bracelets and necklaces.
Dior’s other beauty ambassadors include Charlize Theron, Natalie Portman, Jennifer Lawrence, Robert Pattinson and Eva Herzigova.
The fashion house also teased an image from the print campaign on its Diormag Web site.
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